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William
Nabaza's articles: Resources page
We
welcome you linking back to this page. Please tell your friends
about this site.
You're
not linking, they're not coming!
Large companies tend to spend huge amount of money on the web. They
put in so much with banner ads and did all they can not to mention
a single external link on their site. They're really missing it
big time.
A link is anything that mentions your web address on another. It
can be a straightforward www text link, a banner or a button. It's
getting hard these days to be in the top 10 on the search engines
but most search engines base their position of your site on their
listing by the way you appear on most sites. Well, once you give
something, it will all return back to you. Why not give your link?
Trade links with them and they'll will all come.
So if you're hesitant to give away links, you're missing a lot of
traffic. On traditional marketing you make every effort not to mention
something about your competitors, but on the web, you'll need to
link to the same kind, meaning your competitors. For example, if
you're on web design business like me, you would trade links with
them and appear alongside in the search engine. The secret is linking.
Now the question is who's among the famous web that contains millions
of links: Altavista, Lycos, and Hotbot. It's simply because they
took the time to link.
They are basically two types of links: reciprocal and non-reciprocal.
Reciprocal links are links based upon an informal agreement between
site owners to display each other's links on each one. The agreement
will last as long as each one continues to reciprocate or return
the favor of the link. It can be a week, a month or a year.
There are ways to do a reciprocal link and they are as follows:
- Web
Rings - are small group of sites that revolves around a certain
button or icon displayed on each participating sites. Each one
takes turn randomly in displaying a link from different sites.
By this way you are able to get an exposure right from your same
category site. go: Nabaza.com Webrings
- Banner
Links - It can be a 426 x 60, 213 x 30 or a vertical banner. A
good site that offers banner exchange is this one myBigMoney.com
Banner Exchange A lot of viral business exchanges can also
be yours go here: Nabaza.com Traffic Exchangers
- Link
Button - sized at 88 x 96 pixels and is usually animated. It signifies
that your site is either "Powered By", "Managed By" or "Networked
Sites of." Others runs each links on a contest, if you win you
get 500+ additional exposures. go here: Nabaza.com
Directory
Please refer to my "Highlights section".
- Text
Links - This one is easy. I see webmasters now are creating multiple
web sites that are in a series of links to each one. You can also
reference your links in this manner: www.Nabaza.com/search/
It's a good and ethical way of referring a web site to anyone
if you like yourself to be credited. You can create any reference
id you like as long as there's no space inserted.
- Self-replicating
Links:
Above links will take you to a sign-up page that will lead you
to create your unique URL in a snap. It implements the principle
of (MLM) multi-level marketing which I have discussed in my other
article: "Multi-Level Marketing on the web" and also it would
be an honor for me if you join me as your upline. :-)
- Award
Links - Award-giving web sites that promises their icon without
any cash equivalent. It's a good way to decorate your site and
boast of your excellence.
- Ad
Swapping - These are for those who are writing and publishing
their own newsletters. It's an agreement or kind of payment that
if you accept my ad for free I'll display your ad as well. I accept
ad swapping from publishers.
Non-reciprocal links, on the other hand, can be a good source of hits
for your site as well.
You need to actively encourage your visitors to link to your site
by giving them instructions on how to do it. On your site, provide
a "How to Link to Your site?" page. Create banners, buttons, or a
cgi script that will make their life easy. On your part, you have
to constantly develop and maintain a good site and give a reward to
someone who will link to you, one example is this:
http://www.LinkBuff.com
If your site is really excellent in design, very useful and is always
updated; chances are, people will really link to your site even without
your knowledge. On my site, I accomplish this actively by constantly
submitting articles like the one's you're reading. Also, most importantly,
is you religiously submit your site to search engines and directories.
Submit it in one easy way. http://www.Nabaza.com/submit.htm
Advantages
of Linking:
If you do this one, you'll be surprise at the extra traffic that links
from other sites can generate.
Whenever, I do a search on any search engine, I see sites that always
refer back to my site. These sites have subscriber base of 140,000
and up. Thanks Newslinx.
You need not encourage duplication but you need to be linked.
How
to do it?
Send individual emails, not mass mails. I won't exchange links with
sites that sends out an email containing a header: Hello, Fellow webmaster
or one that has a mail extractor signature. I need someone on that
same category. If someone doesn't take his time in writing me a customized
email then it's not that important.
- Target
I need competitors that will become co-op sites with me. I know
that I've gathered everything essential to the web but there are
sites out there that have gathered even more so I need to exchange
links with them to complement my site. Don't be afraid to lose
your visitors, if your content isn't good enough to get them to
return. You never really "had" them in the first place.
- Do
unto others what you want them to do to you.
Be polite in your e-mails. Don't assume that you know it all when
it comes to a particular site. Treat everyone as your friend and
potential customers. Who knows? It might be even before you finish
your personalized email, someone already linked to you. Give and
it shall be given to you.
- Dedicate
a place for all links.
Not unless you want to fill up whole first page with links and
exceed that 24K ideal file size, you can have a whole page of
links that will accommodate all of them. Aside from your FFA page,
create a page for them complete with categories and description.
Tell them politely that their link will go to this special page
just for them. For example, I have FFA page, Merchant Links, and
Premium Links. Premium Links section is the page intended for
reciprocal link.
- Don't
associate with bad sites.
Protect your reputation online and do exchange links with the
same category as your site. If you exchange links with someone
different from yours, you might end up getting customers that
will be dissatisfied with your page. However, you can still accommodate
them in your "Web Directory" or "FFA" page.
Nabaza.com
provides solutions to everyday webmastery task like search engine
submissions, internet promotion, and sticking your visitors to your
site. Become a member now for as low as U.S. $100.00 a year.
Nabaza.comspecializes
in building, designing, implementing, managing and maintaining corporate
website to boost sales of your company. Email william@nabaza.com
for information on functional, dynamic webpage designing with affordable
packages. Subscribe for free!
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