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Feel
Free to link to this page. William
Nabaza's articles: Resources page
Running
An Effective Website
Running an effective website is a continuous process. I have compiled
five (5) ways of doing it on a regular basis.
- Maintain
and Optimize Your Site.
Maintenance is making sure your site is technically ready for
visitors. To do this, a web site owner needs to regularly run
site diagnostics to unearth common problems, such as browser compatibility,
load time performance, dead links, link popularity, spelling check,
HTML, design and directory registration readiness. You have to
make sure your site is optimized in all areas mentioned.
- Attract
your visitors.
Nobody can resist a free offer. You have to reward your visitors
with loads of free stuff. Giving something for free creates the
demand for them. You also need to update your web site regularly,
add fresh content, update time-sensitive information, and offer
good\ deals/discounts/promos/special offers to give your visitors
a valid reason to return to your site.
- Track
your visitors.
An effective web site contains a functional counter that can tell
how many visitors are coming, where are they coming from, and
which website(s) referred it. With this information on hand, you
can identify which marketing campaigns, banner ads and page content
to display on your web site.
- Understand
your customers.
If you identify and understand your visitor's demographics, you'll
be able to understand what types of people are interested in your
site. You can then identify potential new visitors, and target
your promotions to those segments for best return on investment.
- Communicate
with your customers.
Keep in touch with your visitors by setting up an e-mail mailing
list. E-mail is the most cost-effective way of announcing news,
promotions, product releases or tips to your visitors.
Additionally, the more you establish your rapport with your visitors,
the more useful you can make your site to your existing visitors.
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provides solutions to everyday webmastery task like search engine
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Nabaza.comspecializes
in building, designing, implementing, managing and maintaining corporate
website to boost sales of your company. Email william@nabaza.com
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for free!
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