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Nabaza's articles: Resources page
Autoresponders
People
Just Don't Answer
Same old story. You sent an email to someone you thought would be
interested to do your project and also would be interested for an
additional client, but they didn't answer.
You blame the person on the other line but you need to understand
there are things that hindered him from answering your email rapidly.
These are the following:
- They
spend hours sorting thru requests trying to send more info quickly.
They are overwhelmed by the email messages they're receiving.
- They
spend even more hours entering prospects addresses into a database.
- They're
busy handling prospects call complaining they never received the
information they requested.
- They're
trying to remember which prospect received which follow up letter.
- Since
they're doing it manually, they cannot accommodate hundreds of
potential customers due to ineffective follow up and tracking.
Eventually, with fewer customers you lose profits and eventually lose
your business.
How can we cope up with avalance of email messages thronging our inbox?
The answer is for you to have you're own autoresponder.
What
is an autoresponder?
An autoresponder is a program that runs on a web server to automatically
send a reply to the email address that sent mail to it. They are also
often called infobots, autobots, automailers, and responders.
Now, let's talk about the importance of an autoresponder:
It's been known to marketing industry researchers that your average
prospect need to be exposed to your messages is up to at least 7 times
to become a motivated buyer!
That's called "rule of seven" which has been taught in business schools
for years.
Did you put that "rule of seven" securely inside your head?
Statistics show that average conversion rate from visitors to buyers
is less than 1%!
An autoresponder offers you the ability to send your sales letter,
catalog, price list, press release, brochure, newsletter, job list,
technical data, spec sheet, instructions, ordering info, or anything
else you would send a prospect, ON DEMAND when they want it.
Plus..
- Immediate
response to your potential customers' inquiries, which means increased
sales.
- Online
reports of clients requesting information.
- Very
cost effective, relative to telephone or faxed information.
- You
can file and fill requests 24 hours a day, even while your on
vacation.
- Instant
information on demand and delivered within usually seconds.
- You
have total control over your responder through a password protected
web site.
- You
can update your AutoResponder text yourself easily, anytime you
wish.
- Your
AutoResponder tracks and logs, "Who and When," relative to information
requested and then the AutoResponder will send you a daily log
of this information.
- The
ability to "capture" people's email addresses by asking them to
send for more info by email while they are visiting your web site.
- In
"Today's Information Age" the name of the game is automatic and
fast. Visitors from your site don't want to receive a package
of info delivered to their house. They don't even want a brochure.
What they want is detailed information delivered to their email
boxes right now right there. With an autoresponder, anyone world
wide can retrieve their needed information anytime and for free.
Where can you turn to?
Try the following links and web addresses.
http://nabaza.com
This is the one I really like. :-)
http://www.nabaza.com/autoresponders.htm
Nabaza.com
provides solutions to everyday webmastery task like search engine
submissions, internet promotion, and sticking your visitors to your
site. Become a member now for as low as U.S. $100.00 a year.
Nabaza.comspecializes
in building, designing, implementing, managing and maintaining corporate
website to boost sales of your company. Email william@nabaza.com
for information on functional, dynamic webpage designing with affordable
packages. Subscribe
for free!
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